How Google’s AI Shopping Upgrade Changes Everything — And Why It Matters for Your Business
Recently, Google dropped a major update: AI Mode in Search now supports conversational shopping, agentic checkout , and even an AI that can call stores on your behalf . To put it simply: Google’s trying to make shopping feel as natural as talking to a friend — and skip a lot of the annoying parts. If you run a business, a shop, or even work as a freelancer helping e-commerce brands, this shift is huge. Here’s what’s changing, why it matters, and how you can take advantage. Conversational Shopping — Talk to Google Like It’s a Store Assistant One of the biggest updates: when you’re in Google Search’s AI Mode , you can ask product questions naturally. Want a “chunky knit sweater in olive green”? Looking for “eco-friendly skincare for sensitive skin”? Curious about “budget gaming laptops under $800”? You don’t need to type in exact keywords or click filters. Just talk or type like you’re chatting with a friend. Google replies with images, price compariso...
