Posts

How Businesses Can Prepare Their Websites for Google's New Multimodal Search

Image
Google Search is becoming more visual. People can search with words, but they can also use photographs, screenshots and other visual inputs. This is creating new opportunities and new questions for businesses that depend on organic search traffic. Google has now introduced a Multimodal filter inside Search Console's performance reporting. The feature provides information about web search activity involving visual search experiences such as Google Lens, Circle to Search on Android, image uploads and Chrome's “Search this image.” What exactly is multimodal search? The word “multimodal” sounds technical, but the idea is straightforward. Traditional search usually starts with text. For example: “best digital marketing consultant in India” A multimodal search can start with an image. A person might photograph a product, upload a screenshot or use their smartphone camera. Google can then use that visual information to help provide relevant results. This changes the way...

How to Find LinkedIn Trending Topics, Viral Posts & Trending News

Image
  LinkedIn has become much more than a platform for connecting with professionals and looking for jobs. Today, it is also a powerful place for industry news, professional discussions, personal branding, thought leadership, and content marketing . But there is one challenge every LinkedIn creator eventually faces: What should I post about today? You can have plenty of knowledge and experience, but choosing the right topic at the right time can make a major difference in how your content performs. That's where LinkedIn trending topics become important. A trending topic gives you an opportunity to join a conversation that people are already interested in. However, finding a trend isn't simply about looking for a post with thousands of likes and copying it. The better approach is to understand what people are discussing, why the topic is gaining attention, and how you can contribute something original and useful. In this guide, I'll explain how to find LinkedIn trending...

Google Search Console's New Social Reporting: A Major Step Toward the Future of Search

Image
  Google has officially introduced Platform Properties in Search Console, giving eligible creators and businesses a new way to understand how their public social media content performs in Google Search. For years, Search Console has been the go-to tool for monitoring website performance. It provided valuable insights into search queries, clicks, impressions, indexing, and technical SEO . Now, Google is expanding that vision. Instead of focusing only on websites, Search Console is beginning to measure how people discover content across supported social platforms like YouTube, Instagram, TikTok, and X (formerly Twitter) . This may sound like a simple reporting enhancement, but it reflects a much bigger change in Google's search ecosystem. Search Is Becoming Multi-Platform People no longer rely only on webpages to find information. They search for tutorials on YouTube. They discover businesses through Instagram Reels. They learn from TikTok videos. They follow industry updates on X. ...

SEO vs AEO vs GEO vs SXO vs AIO: The Complete Guide to Modern Search Optimization

Image
  If you've been reading about digital marketing recently, you've probably noticed new terms appearing alongside traditional SEO. AEO. GEO. SXO. AIO. At first, they may seem like confusing buzzwords, but they're actually different approaches to solving the same challenge: helping businesses become more visible in an AI-driven search environment. Search is no longer limited to Google's list of blue links. Today, people ask questions through ChatGPT, Google AI Search, Gemini, Perplexity, Microsoft Copilot, and other AI-powered platforms that generate answers instead of simply displaying webpages. This shift doesn't mean SEO is disappearing. It means SEO is evolving. SEO Is Still the Foundation Search Engine Optimization remains one of the most important digital marketing strategies. A well-optimized website helps search engines crawl, understand, and rank your content. Strong SEO still includes: Technical optimization Keyword research Helpful content Mobile responsi...

Google’s Agentic Browsing Audit: The Future of AI-Ready SEO and Smarter Websites

Image
The world of SEO is evolving faster than ever, and Google may have just offered us a glimpse into its next chapter. A new experimental Agentic Browsing category has quietly appeared in Lighthouse, allowing developers and website owners to evaluate how AI agents could understand, navigate, and interact with their websites. While still in its early stages, this feature hints at a future where optimizing for AI becomes just as important as optimizing for search engines. At Digital Hari , we continuously explore emerging trends in SEO, AI Search, and digital marketing to help businesses stay ahead of the competition. In this article, we’ll break down what Agentic Browsing means and why it could transform the way websites are built and optimized. What Is Agentic Browsing? Traditionally, search engine crawlers visit websites to index content and determine rankings. Agentic Browsing takes this concept much further. AI agents powered by advanced language models may be capable of: Navigating w...