How Businesses Can Prepare Their Websites for Google's New Multimodal Search
Google Search is becoming more visual. People can search with words, but they can also use photographs, screenshots and other visual inputs. This is creating new opportunities and new questions for businesses that depend on organic search traffic. Google has now introduced a Multimodal filter inside Search Console's performance reporting. The feature provides information about web search activity involving visual search experiences such as Google Lens, Circle to Search on Android, image uploads and Chrome's “Search this image.” What exactly is multimodal search? The word “multimodal” sounds technical, but the idea is straightforward. Traditional search usually starts with text. For example: “best digital marketing consultant in India” A multimodal search can start with an image. A person might photograph a product, upload a screenshot or use their smartphone camera. Google can then use that visual information to help provide relevant results. This changes the way...