Why Brands Prefer Freelance Social Media Experts in 2025
Social media has evolved from a digital bulletin board to a powerful platform for brand building, lead generation, and direct customer engagement . In 2025, businesses across the globe—from startups to large enterprises—are moving away from rigid agency models and turning to freelance social media experts for flexible, result-driven solutions. But why this shift? Why are more and more brands choosing to work with freelance social media professionals, especially from India ? In this blog, we’ll explore the strategic advantages of hiring a freelance expert, the role they play in modern digital marketing, and why Indian freelancers stand out on the global stage. Social Media in 2025: Why You Can’t Afford to Ignore It Let’s start with the numbers: 5.17+ billion active users on social media globally 2.5 hours/day : the average time spent per user 74% of users follow brands for product updates and promotions 28% of total di...