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Showing posts from April, 2020

6 Digital Marketing Strategies to Focus on During COVID-19 | HariharanG

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The outbreak of COVID-19, caused by the novel coronavirus, is having a tremendous impact on countries, communities, and businesses worldwide. During this time, it’s important to stay calm, safe and explore all options for your business. We’re going to discuss the different digital marketing strategies that you can focus on during this COVID-10 outbreak, including: 1. Google My Business 2. Customer Service and Reputation Management 3. Frequently Asked Questions 4. Pivoting your Budget 5. Google Ads Campaigns 6. Social Media How Facebook and Google are Helping Small Businesses Facebook has launched a business  resource hub  to help small businesses affected by the outbreak of COVID-19. They’ve also created the  Facebook Small Business Grants Program , which aims to provide financial support in the form of cash grants and ad credits to eligible small businesses Digital Marketing Strategies for Businesses Affected by Coronavirus These are precarious times; everyone is an...

why Facebook bought 9.99% stake in Reliance Jio for Rs 43,574 crore

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      Facebook has bought a 9.9% stake in Reliance Jio for $5.7 billion (Rs 43,574 crore), the telecom unit of Reliance Industries Ltd (RIL) in a deal that gives the social media giant a firm foothold in a fast-growing massive market and helps the Indian oil-to-telecom conglomerate to significantly cut debt. This gives the social media giant a firm foothold in a fast-growing massive market and helps the Indian the oil-to-telecom conglomerate to significantly cut debt. The company said, "This investment underscores our commitment to India, and our excitement for the dramatic transformation that Jio has spurred in the country." To understand the background to the deal, it is essential to understand the Reliance Price chart since 2016, when Jio was launched Data Source: BSE If you look at the stock price chart over the last four years, the stock has grown nearly 3-fold since Jio was launched in September 2016. The approximate value accretion of nearly Rs500,000cr during th...

SEO Content Strategy During Covid-19 | Tips & Tricks | HariHaran G

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Dear Digital Connections, We, as Marketers, are investing a lot of our time in SEO now-a-days. Considering the economic crisis, there’s a good chance we will be concentrating on SEO & content writing in the future as well. With more than 50% of searches ending up as "Zero-click searches" , how do we need to plan our content strategy? Source: Sparktoro Before we go into how we can approach Zero-Click Searches, let's discuss what a Zero-Click Search is, and what causes it. A Zero-Click Search is when the user finds his answer without even clicking a result. The result pops up right at the top. When I search for " Selenium Training in Theni ", the result is displayed as. Here, I can see that the components are Active Directory and SharePoint Online and two more (Office 365, Onedrive for Business- I know about this through work😅). So here, the user gets his answer without even clicking the result, and this is called a Zero-Click or No-Click Search . In other...

How to find your first job as a fresher in Linkedin? (1 smart-trick)

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If you are reading this post, I assume you are a fresher. You are looking for a job, your first job, your first dream job. You want to know how to find a job online, and how to get a job fast with no experience, right? Perfect. You are on the right post.  Before I tell you how to find your first job, allow me to introduce myself. This is  HariHaranG  from  Madurai,India . In my spare time, I do assist job seekers, freshers in the IT field to find their first job. I don’t charge anything, and I do this because I was jobless and fresher once. I know how does it feel. During my overall experience, I have observed one super simple way(or trick) which you can use to easily find your first job. Of course, this is not magic. This only works for the candidates having enough skills, but can’t find the right opportunity for any reason. Have you ever thought, “Damn, I’m good, I’ve enough skills, why can’t I find a job?” If yes, then this trick is for you.  And the trick is...

How Coronavirus (COVID19) Could Impact the DigitalMarketing on 2020

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"People staying indoors and consuming online resources, magnified attention spans and increased need for entertainment are all heavily influencing digital marketing trends. So, let’s take a few minutes to go over some of the unprecedented reverberations of this global healthcare emergency on the ever-buzzing web, marketing and metrics that we all care for." How Coronavirus (COVID-19) May Impact the Digital World?   It is mind-boggling that even as highlighted digital predictions made by industry experts the trends are changing rapidly. Which is why request a much-warranted mild caution here.   Change in Search Patterns:    COVID-19  has already been   termed   the biggest trend in Google search history. People are searching for information related to the coronavirus, but also about the economy, the stock market and national leaders such as Donald Trump and Narendra Modi.   Even though topical searches haven’t stopped (for example, about the death ...