SEO Content Strategy During Covid-19 | Tips & Tricks | HariHaran G

SEO Content Strategy During Covid-19 | Tips & Tricks | HariHaran G

Dear Digital Connections,

We, as Marketers, are investing a lot of our time in SEO now-a-days. Considering the economic crisis, there’s a good chance we will be concentrating on SEO & content writing in the future as well.

With more than 50% of searches ending up as "Zero-click searches", how do we need to plan our content strategy?

where-google-searchers-click-2020-digitalhari-blogger-madurai

Source: Sparktoro

Before we go into how we can approach Zero-Click Searches, let's discuss what a Zero-Click Search is, and what causes it.

A Zero-Click Search is when the user finds his answer without even clicking a result. The result pops up right at the top. When I search for "Selenium Training in Theni", the result is displayed as.

zero-click-search-featured-snippet-thriveinfotech-digitalhari-madurai-theni

Here, I can see that the components are Active Directory and SharePoint Online and two more (Office 365, Onedrive for Business- I know about this through work😅). So here, the user gets his answer without even clicking the result, and this is called a Zero-Click or No-Click Search. In other words, featured snippets and answer boxes cause Zero-Click searches.

Snippets can be classified as:

  • Paragraph featured snippets
  • List featured snippets
  • Table featured snippets
  • Video featured snippets

However, featured snippets won't give traffic to your website. Should you optimize your page for it?

To decide, ask these two questions:

  1. Will my business get any benefit for this query even without traffic?
  2. Will my team give credit for ranking a query that doesn't send traffic?

If your answer is Yes for both the questions, that's great my friend, you can give a shot. To help you further, here is a list of keywords that triggers featured snippets.

SEO-keywords-for-featured-snippet-digitalhari-blogger-madurai

My suggestion on featured snippets would be,

  1. Target top-funnel awareness keywords for featured snippets
  2. Make sure your high conversion keyword doesn't show featured snippets as a result.

Happy Marketing and Stay Digital...!





Location: Madurai, Tamil Nadu, India

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