7 Proven Organic Marketing Strategies to Accelerate Growth in 2023 | Digital Hari | 2023

Hey there, I'm Digital Hari, an entrepreneur with over 6 years of experience, and I've successfully scaled multiple businesses to use organic marketing techniques. Today, I'm here to share my top 7 organic marketing strategies that can supercharge your business growth without burning a hole in your pocket.

1. SEO (Search Engine Optimization):

"Ranking High, Winning Big"

SEO is all about creating content on your website that ranks for specific keywords your target audience is searching for on search engines like Google. Imagine you run an eCommerce store selling unique, handcrafted jewellery. You'd want to rank for keywords like "handmade jewellery," "artisan jewellery," or "unique jewellery designs." By optimizing your website and content for these keywords, you can attract organic traffic and turn visitors into loyal customers.

2. Partnerships:

"Strength in Numbers"

Partnerships involve collaborating with other businesses in your industry that target the same ideal customer profile. Let's say you offer digital marketing services for small businesses. Partnering with web design agencies, copywriters, and social media influencers who share your audience can be a game-changer. You can exchange backlinks, feature each other in newsletters, and even share leads, resulting in increased brand awareness and a steady flow of potential clients.

3. Podcast Interviews:

"Your Voice, Their Ears"

Podcast interviews are a fantastic way to establish yourself as a thought leader in your industry and attract a new audience. Identify podcasts that cater to your target audience and reach out to the hosts to pitch yourself as a guest. By consistently appearing on relevant podcasts and sharing your expertise, you can create a buzz around your brand, leading to increased website traffic, more leads, and more customers.

4. Social Media:

"Building Your Digital Presence"

Social media is a powerful platform for organic marketing when used strategically. Whether you're targeting B2B or B2C customers, platforms like LinkedIn, Instagram, or Twitter can help you build a following and convert followers into paying clients. Share valuable content, engage with your audience, and position yourself as an industry expert. It takes time and consistency, but it's a great way to connect with your ideal customers.

5. Content Marketing:

"Content That Connects"

Content marketing involves creating valuable content that speaks directly to your ideal customer. This content can include infographics, ebooks, webinars, and more. By offering resources that address your audience's pain points, you can attract them to your website and encourage them to join your email list. Over time, these leads can become loyal customers.

6. CRO (Conversion Rate Optimization):

"Turning Visitors into Customers"

Driving thousands of visitors to your website won't matter if they don't convert into subscribers or customers. CRO focuses on optimizing your website to maximize conversions. By analyzing your site's design, content, and user experience, you can identify areas for improvement. Whether it's tweaking your landing pages or enhancing your checkout process, CRO ensures that you make the most of your website traffic.

7. Email Marketing:

"Nurturing Leads, Growing Business"

Building an email list of interested prospects is just the first step; the real magic happens when you nurture those leads through email marketing. Choose an email marketing platform, create a consistent newsletter, and engage with your subscribers regularly. Answer their questions, share valuable insights, and build trust. Over time, this trust can translate into loyal customers.

Getting Started:

"Putting Your Plan into Action"

Now that you know these 7 organic marketing strategies, it's time to take action. Start with one strategy, perfect the process, delegate tasks if needed, and then move on to the next. Remember, organic marketing doesn't require massive budgets. What it demands is a commitment to proven processes, consistency, and the determination to persist over months and years.

Conclusion:

"Your Organic Marketing Journey Begins"

Organic marketing is a valid and proven way to drive potential customers to your website that you can then work to convert into paying customers. I’ve been using organic marketing strategies for scaling my businesses for the past 6 years and I continue to be a huge proponent of them today. You don’t need huge marketing budgets to grow your business. All you need is proven processes, consistency, and the drive to keep at it for months on end.

Sit down and plan out how you’ll get these started for your business. Take 1 at a time, perfect a process for it, delegate, and then move on to adding another. By the end of 1-2 years, you’ll have a fully running organic marketing machine that is driving 100s of leads to your business every single month.

Have Questions?

"Connect with Me on LinkedIn"

Have questions or need guidance? Feel free to connect with me on LinkedIn and shoot me a direct message. I'm here to help you succeed with organic marketing!

Feel free to use these additional pages to elaborate on each strategy, provide examples, and include actionable steps for your readers.